“BEEF Excellence“ is the new brand for meat products which center the welfare of animals and humanity. The adapted philosophy of this first store in the premium food sector has been designed by bontempo cubics+circles with the aim to implement an aesthetic, inviting and informative store. Pure black walls put the focus on the non-food products, while the core area of the shop is framed in a clasp made out of real oak wood, combined with vintage lights. The real beef gourmet finds additional ranges on varying merchandising presenters, on the walls and in pinboards in the shop window. In short, the concept of this store supports once again the way of first class food without additives towards lifestyle.